Why Your Google Ads Are Approved but Not Performing
- Ali Ahmed
- Jan 22
- 4 min read
Many business owners face the same frustration.
Your Google Ads are approved, your budget is spending, but calls are not coming.Leads are missing. Sales are not happening.
From real experience working with UAE businesses, this is one of the most common Google Ads problems. Approval creates confidence, but approval alone does not bring results.
Let’s break this down in a simple way.
What “Approved” Really Means in Google Ads
When Google approves your ad, it only means one thing.Your ad follows Google’s policies.
It does not mean:
Your ad is relevant
Your ad will get clicks
Your ad will generate leads
This is why many businesses say “Google Ads approved but not performing” even after days or weeks of running campaigns.
How Google Ads Actually Decide Performance
Google Ads performance depends on three main factors:
Search intent
Relevance
User experience
If any one of these is weak, your Google Ads can be approved but still fail.
This is where most advertisers struggle.
Common Reasons Google Ads Are Approved but Not Performing
Below are real reasons seen again and again while auditing campaigns.
Wrong Search Intent Targeting
Many ads show for searches that are not ready to buy.
For example:
Informational searches
Research-based queries
Very broad keywords
This leads to Google Ads spending but no results.
Low Quality Score
Google measures how useful your ad is.
Your ad text is generic
Your keywords do not match the search
Your landing page is weak
Your quality score drops, and your ads struggle to perform.
Weak Ad Copy
Approval does not mean your ad message is strong.
If your ad does not clearly say:
What problem you solve
Why someone should click
What action to take
You will see Google Ads approved but no clicks or very low engagement.
Poor Landing Page Experience
Even good ads fail if the landing page is confusing.
Common issues:
Slow page speed
No clear call to action
Too much text
No trust signals
This is a major reason behind Google Ads approved but no leads.
Broad Keywords Draining Budget
Broad keywords look attractive because of volume.But they often attract the wrong audience.
This is one of the top Google Ads low performance reasons in the UAE market.
No Conversion Tracking
Without proper tracking:
Google cannot optimize
Smart bidding does not work
Data remains incomplete
Many campaigns look active but never improve.
High Competition in Dubai
Dubai is a competitive market.
Industries like:
Real estate
Legal services
Clinics
Ecommerce
Professional services
have very high CPC. Without proper structure, ads struggle to survive.
This is why Google Ads optimization Dubai strategies matter.
Why This Problem Is Common in UAE Businesses
From experience, most businesses:
Launch ads quickly
Skip strategy
Expect fast results
Google Ads is not magic it is a system that needs structure, testing, and continuous improvement.
How to Identify What’s Blocking Your Results
Ask yourself:
Are people clicking but not converting?
Is the cost high but leads low?
Are keywords too broad?
Is the landing page built for conversion?
If yes, your ads are approved but not optimized.
How to Fix Google Ads That Are Not Performing
Fixing underperforming ads requires clarity, not complexity.
Key areas to improve:
Match keywords with real buying intent
Write ads that speak to one problem
Build landing pages focused on one action
Track conversions correctly
Optimize weekly, not monthly
These small changes create big performance shifts.
When Google Ads Need a Professional Reset
Sometimes campaigns need more than tweaks.
If:
Budget is burning
Results are flat
You feel stuck
It’s time for a structured Google Ads audit.
This saves money and time.
How Slicky Media Improves Google Ads Performance
At Slicky Media, we focus on performance, not approvals.
Our approach is simple:
Understand your business goal
Fix intent targeting
Improve ad relevance
Optimize landing pages
Track what actually matters
We work with real UAE data and real competition levels.
FAQs
Why are my Google Ads approved but not performing?
Because approval only checks policy compliance, not relevance or conversion quality.
Why is my Google Ads budget spending but no leads coming?
Most likely due to wrong intent targeting or weak landing pages.
Can Google Ads be approved but still fail to convert?
Yes. This happens often without proper optimization.
How long does it take for Google Ads to start performing?
Usually 2–4 weeks with active optimization and correct tracking.
Why do my Google Ads get clicks but no sales?
Clicks without sales usually mean poor landing page experience.
Do Google Ads need optimization after approval?
Yes. Approval is just the starting point.
If your Google Ads are approved but not performing, the issue is not Google it’s strategy, structure, and optimization.
With the right setup, Google Ads can deliver consistent leads.
📌 Ready to Fix Your Google Ads?
If you want better results, Slicky Media can help with:
Landing page optimization
Conversion tracking setup
👉 Book a Google Ads audit with Slicky Media and stop wasting ad spend.
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