SEO & PPC

Short answer: Neither is better on its own. PPC (pay per click advertising) brings patients within days and suits clinics that need appointments now. SEO (search engine optimization) builds lasting visibility and a lower cost per patient over time. For most Dubai clinics, the strongest approach is to start with PPC for fast bookings and build SEO alongside it for long term growth. Patients in Dubai rarely choose a clinic from a billboard or a brochure anymore. They open Googl